This project has taken me 3 days to complete.
The problem:
The adoption of electric vehicles has started a revolutionary shift from fossil-fuels cars to vehicles with sustainability at it's core. So I decided to change something about this, I was asked to create a brand identity for an electric car manufacturer with the aim of disrupting the UK, fossil-fuelled car market.
I have looked for names for the company which was the hardest part as, this is what make
the brand stand out in the market and also in the industry.
the brand stand out in the market and also in the industry.
I have chosen the name 'Ozone' as this is to promote the help of the reduction of the ozone layer, the logo itself is an icon of the ozone layer. I have chosen a simple colour palette not to make the design too complicated.
The colours are green, white and black. I wanted to represent the naturalistic approach using the green colour.
I have then sketched out and analysed already existing dashboard software layout and started
to creating my own, I found out the people that own teslas don't like that most settings are hidden away and need to be searched for, I wanted to create something more simple, and more user friendly, as all the interface is right there on the dashboard screen.
to creating my own, I found out the people that own teslas don't like that most settings are hidden away and need to be searched for, I wanted to create something more simple, and more user friendly, as all the interface is right there on the dashboard screen.
After this I have went into creating a VR experience, which then has became a trouble as I have no idea how to code, but then I have found an easier solution using After Effects where you can take a 3D object and make it into a 360 video so when uploaded into YouTube the video will turn into a VR video making it accessible to use using the VR headset or google cardboard.
I was really excited about the whole project and the way the outcome came out.
