In a world where almost ‘everyone is connected,’ it is no surprise that we find ourselves living in a time of ‘Big Data’. Data and understanding data has become a tremendous contributor to the creative industries. How might we better understand our users to identify extremes, their needs and better design for it? We do this by observing and examining skills in order to obtain, analyse and present data in a compelling way. 
I have created an Info-graphic on how important is and how we could reduce plastic consumerism.
I have went out to observe the behaviour of people in my local shops/supermarkets
blending in with everyone while I was buying my own groceries.
I have realised that
location often determines what behaviour is possible. I have conducted a number of interviews
regarding people buying plastic products.
From my findings people feel that they can’t do anything
about the plastic packaging especially the people with a
lower income as they can’t shop in other supermarkets that
may have more loose food selection. They feel forced to buy
food in plastic packaging, which puts stress not only on the
environment but also on the consumer.
As people become exposed to media sources, or hear about public engagement, they begin to assess the problem themselves. This can inspire individuals to improve their own behaviour and actually make changes. It takes some reflection for people to take what they learn and translate it into action – they have to evaluate how changing their behaviour may affect their daily life. For example, if someone aspires to use glass jars instead of plastic containers to take their lunch to work, they think about the impact it may have on their life, not just the positive impact it has on the bigger picture.

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